Notes on search, ads and growth
Practical writing on SEO, AI search, paid media and growth from the Bees Techs team. No listicles, just what we see working for clients.
- AI Overviews changed the click, not the work (AI Search, 2026-08-18): AI summaries sit above your rankings and answer the question before anyone scrolls. Here is what genuinely changes for your content, and what does not.
- The technical SEO issues that actually cost you rankings (SEO, 2026-07-29): Most technical audits produce a hundred item list where six items matter. Here are the ones we see move rankings, and the ones safe to deprioritise.
- How to win the map pack without buying a single link (Local SEO, 2026-07-11): Local rankings are decided by relevance, distance and prominence. Two of those you can influence directly, starting this week.
- Creative testing on Meta, without burning the budget (Paid Social, 2026-06-24): On Meta the creative does the targeting. A structured testing programme beats clever audience stacking almost every time.
- Nine landing page fixes that beat a redesign (Design, 2026-06-02): Before commissioning a rebuild, work through the changes that routinely lift conversion on the page you already have.
- Questions worth asking before you sign with any agency (Strategy, 2026-05-14): Including a few that make agencies uncomfortable, which is precisely why they are useful.
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