Google Ads (PPC)
YouTube video ads that earn the first five seconds
Video works when the hook is built for a viewer who is one click from skipping. We plan the creative around that constraint, then target audiences narrow enough for the spend to make sense.
What is included
- Creative direction: Scripts and edits designed for the skip point, with the message landing before it arrives.
- Audience strategy: In market, custom intent and remarketing audiences instead of broad demographics.
- Format selection: Skippable, bumper or in feed chosen for the objective rather than habit.
- Sequencing: Follow up creative for people who watched, so the story builds instead of repeating.
- Measurement: Brand lift and conversion paths reported honestly, including what video assisted.
Outcomes
- Cheaper qualified reach
- Creative you can reuse
- A warmed audience for search
Frequently asked questions
Do you produce the video?
We handle editing, adaptation and short form production, and for larger shoots we will direct and manage a production partner.
How long should the ad be?
Long enough to make one point well. Six second bumpers and fifteen to thirty second skippable ads cover most objectives.
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