Google Ads (PPC)
Shopping ads powered by a feed that actually works
In Shopping, the feed is the campaign. Most accounts leak money through weak titles, missing attributes and disapprovals nobody noticed, so that is where we start.
What is included
- Merchant Center health: Disapprovals, policy issues and account warnings resolved and monitored.
- Feed optimisation: Titles, attributes, images and product types rewritten for how people search.
- Campaign structure: Products grouped by margin and performance rather than dumped into one campaign.
- Bidding by profitability: Targets set from actual product margin, not blended store averages.
- Promotions and badges: Sale pricing, reviews and shipping data used to improve click through.
Outcomes
- More impressions on profitable products
- Fewer disapprovals
- Clear profit by product
Frequently asked questions
Our feed comes from Shopify, is that enough?
It is a start, but default feeds rarely include the wording buyers search for, so we usually add a rules layer on top of it.
Can you handle a large catalogue?
Yes. Large catalogues are mostly a segmentation problem, which is exactly where structured campaigns pay off.
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