Google Ads (PPC)
Google Search ads for buyers ready to act
Search ads reach people already looking for what you sell. The margin comes from disciplined keyword control, honest match type strategy and copy that pre qualifies before the click.
What is included
- Intent based structure: Campaigns split by commercial intent and margin so budget follows profit.
- Keyword and match strategy: Deliberate use of match types, reviewed weekly against actual search terms.
- Negative keyword control: Ongoing exclusion of the queries quietly draining your budget.
- Ad copy testing: Headlines and assets tested continuously, with pricing or qualifiers where they filter out poor fits.
- Landing page alignment: The page matching the promise in the ad, because relevance lowers cost per click.
Outcomes
- Lower wasted spend
- Higher quality scores
- Leads that fit your service
Frequently asked questions
Should we bid on our own brand name?
Usually yes, because it is cheap and protects against competitors appearing above you, though we will check whether that competition actually exists for you first.
How often do you review search terms?
Weekly at minimum, and more often in the first month while the account settles.
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