Copywriting
Press releases written to be picked up
Most releases are ignored because they announce something only the company cares about. We find the actual angle, write it the way a journalist needs it, then send it to people who cover your sector.
What is included
- Angle development: Finding the part of your news that a publication's readers would care about.
- Journalist ready format: Inverted pyramid structure, usable quotes and the facts a reporter needs to verify.
- Media list building: Targeted lists of writers who actually cover your industry.
- Distribution and outreach: Wire distribution where useful, plus personal pitches where it matters more.
- Coverage reporting: What was picked up, where, and what it did for your search visibility.
Outcomes
- Real coverage rather than noise
- Authority signals for search
- Reusable proof for sales
Frequently asked questions
Do you guarantee coverage?
No, because editorial decisions are not ours to make. We can guarantee the pitch quality, the targeting and honest reporting on the outcome.
Is a wire service worth paying for?
Sometimes, mainly for syndication and search visibility, but direct pitching produces the meaningful coverage.
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