Digital marketing for Insurance
Comparison driven and heavily regulated. Winning means being the clearest explanation of a confusing product.
Common problems
- Aggregators dominating search results
- Complex products explained badly
- Expensive, poorly qualified leads
What we do about it
- Explanatory content that answers real questions
- Answer engine optimisation for policy queries
- Qualified lead capture with better forms
- Paid search with strict negative control
Services we use
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