B2B software company
Blog traffic was growing but demo requests were flat, because content targeted the wrong stage of the funnel.
The work
- Shifted the content plan to comparison and bottom of funnel topics
- Built integration and alternative pages
- Launched a founder led LinkedIn programme
- Rebuilt the demo request flow
Results
- Demo requests: Increased
- Content to signup rate: Improved
- Inbound conversations: More per month
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