Home goods retailer
Category pages were not ranking and paid search was carrying almost all revenue, leaving margin exposed to rising click costs.
The work
- Rebuilt category taxonomy and internal linking
- Rewrote the top forty category and product pages
- Fixed indexation and Core Web Vitals issues
- Added product and review schema across the catalogue
Results
- Organic sessions: + significant
- Non brand revenue: Increased
- Paid dependency: Reduced
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